Virtual life seems increasingly less worth living.
Now that the thrill of our hyper-connected existence is gone, virtual life has become a depressing daily grind. We toil late into the night, unleashing an endless stream of status updates and tweets in a desperate attempt to keep ourselves relevant, desirable and in. There’s an ominous irony in FarmVille, a Facebook application that enables users to build and maintain a virtual farm. It’s more than a game: It’s an allegory. Virtual existence is feudalism for the modern age. Those who hold the information are kings and those of us toiling in the virtual fields are the servile peasantry: selling our souls for the mind-numbing comfort of an online existence.
Social Networking Sites (SNSs) promise limitless, boundless friendship – a phenomenon that should make us happier than ever. But our optimism over connectivity has gradually morphed into cynicism and resentment. It turns out virtual life is less about connectivity than self-branding. SNSs entice us to divulge and update, stroking our fragile egos with filtered ads that utilize our personal information to reap huge profits, as our hundreds of “friends” perpetually rate our online popularity. Paranoid about how we’ll be perceived, we spend hour after hour trying to avoid the virtual consequences of being deemed uncool. We have more to worry about than our online acquaintances deleting us after we’re tagged in an unflattering photo. Sites like Lamebook, devoted to reposting cliché status updates and socially awkward wall exchanges, humiliate those virtual personas who are unfamiliar with the web’s mores and codes.
Bleak, shallow and repetitive, virtual life seems increasingly less worth living. Users are beginning to realize that it’s not leisure, it’s work that borders on servitude. But there’s a resistance growing among those tired of their virtual subjugation. In response to the electronic world’s rising indignation, virtual suicide sites like seppukoo.com and suicidemachine.org have started a countermovement, provoking users to kill their online selves and reclaim their real lives. These programs assist our virtual deaths by hacking into our profiles, completely annihilating our online personas and leaving no trace of our former selves behind. It’s social revolt for the online age: a mass uprising that will shatter the virtual hierarchy and restore order to our actual lives.
Letter from
ADBUSTERS #88 MAR/APR 2010
The Post-Postmodernism Issue
Maybe a bit of an overreaction?
Something to think about...